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The Four Most Important Words In Marketing

T.Harv Eker 12-17


“If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.”

That’s a quote from financial advisor Howard Ruff. It speaks for itself; if you can market yourself, you will always have potential buyers for whatever it is you have to offer.

This is what scares so many people, though: they think you have to know everything about marketing in order to be good at it.

I’m gonna let you in on a little secret: I don’t know everything about marketing, not by a long-shot! I don’t have time to know everything, nor do I need to, nor do you!

However, there are some critical secrets to great marketing.

If you are a great marketer, chances are you will make great money. Great marketers always do very well financially. They may be lacking in some other arenas—that’s why you hire other people who are specialists in the other parts of the business that you have to have. But if you can market, you can make money, period.

At its most basic, marketing is presenting products or services to potential consumers to make them eager to buy from you. Here are the four most important words in that sentence:

Presenting: You’ve got to let people know what you have.

Potential: There’s a real possibility of a transaction happening.

Eager: Creating desire about your product or service.

Buy: If they don’t buy, all this is for naught.

Without marketing, nobody knows that you or your product exists. If they don’t know about it, they can’t buy it.  And if they don’t know why they might want it, they certainly won’t.

The key word here is potential. If they can’t or won’t buy it, you make no money.

Sometime it helps to go back to the basics, especially core basics. This has to be engrained in every cell in our bodies. Marketing equals money. This principle works for all businesses!

It’s not about the examples of types of businesses. It’s about the psychology of putting yourself in front of others effectively, and creativity in how you go about it.

Whatever business you claim to be in, or what career path you are on or want to be on, that’s secondary when it comes to your success.

The psychology at play here is that you are a marketer offering (fill in the blank). You are in the marketing business offering (fill in the blank).

See what’s happening here? Many people have a hard time choosing a profession, career, path or business project because they can’t figure out what they want to do (which is a whole other issue of knowing thyself, yes?), but the good thing about it is once you straighten that out, it doesn’t matter anyway! That’s not your primary millionaire success role.

Millionaire Mind Intensives

As a now lifetime marketer, you can be successful at whatever you want! You are declaring to the universe your confidence and creativity, freeing you to uncover more of your potential! The sky is literally the limit in who you can become. You get to market what you want!

How great that you can live your mission and not ever worry about how you’re going to make money!

What does or will that look like for you? Share your thoughts with me in the comments below!

For Your Freedom,

T. Harv Eker



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